Creating interest in your business, your brand, the opportunities on offer, and the open roles and positions you need to fill, is an important part of your recruitment process.
Engaging with candidates builds trust and relationships. With many organizations receiving thousands of applications for each role, the old methods of staying in touch are no longer viable, but that doesn't mean you can't keep your candidates engaged.
In this article, we explore what it takes to create strong candidate engagement, how you can use new technologies to make life easier on yourself, and the attributes your candidates expect from you.
What is candidate engagement?
Candidate engagement is the ongoing process of building meaningful connections with job seekers throughout the recruitment journey.
This includes:
- Proactive communication
- Providing clear and timely updates
- Creating a positive, transparent experience for candidates at every stage of hiring
Unlike candidate experience, which focuses on how applicants feel about the recruitment process, candidate engagement emphasizes maintaining interest, trust, and interaction with potential hires—even beyond the application stage.
Effective candidate engagement ensures candidates feel valued, informed, and aligned with the company’s culture and goals. This process is vital in attracting top talent, reducing drop-off rates, and fostering a strong employer brand. By prioritizing candidate engagement, companies can create a talent pipeline that drives long-term recruitment success.
Why is candidate engagement important?
Candidate engagement plays a crucial role in attracting, securing, and retaining top talent in a competitive job market.
